As a species, we have learned to explore and exploit mathematics to do things beyond what our brains can process naturally. ![]() Which makes the amount of mathematics we use in our modern society both incredible and terrifying. But if those skills cease to be used, the human brain will quickly return to factory settings. We now have school systems that force students to study math, and through enough exposure, our brains can learn to think mathematically. We were not born with any kind of ability to intuitively understand fractions, negative numbers, or the many other strange concepts developed by mathematics, but over time, your brain can slowly learn how to deal with them. But the skills that allow us to survive and form communities do not necessarily match formal mathematics. We also emerge into the world equipped for language and symbolic thought. Don’t get me wrong, we are born with a fantastic range of number and spatial skills even infants can estimate the number of dots on a page and perform basic arithmetic on them. Our human brains are simply not wired to be good at mathematics out of the box. Which brings me to the larger point: As humans, we are not good at judging the size of large numbers. It’s not like 7 million was funnier the company just didn’t bother to do the math when choosing an arbitrary large number. I find it amazing that they did not choose this big number in the first place. The irony is just too rich.Pepsi took active steps to protect itself from future problems and re‑released the ad with the Harrier value at 700 million Pepsi Points. The trend is not surprising given how popular 90’s vintage clothing is with Gen Z and younger millennials, in combination with the trend toward outdoor wear and gear in general. I myself found the bag in the John Mayer social media post two years ago and re-sold it for double what I paid for it. From the reseller angle, you will definitely spot this merchandise at thrift stores on occasion and if priced right, it will re-sell easily. High Snobiety also noted the revival of this merchandise in a well written piece last year. ![]() The site Gem profiled a super collector of this merchandise. John Mayer even posted about his Marlboro merchandise with disclaimer. The program was completely over by 2006.Ī Revival of the Merchandise? Enough time has passed that the irony of Marlboro outdoor merchandise is just too rich for hipsters and hypebeasts to resist, and now, it has become quite popular in the reselling community and among vintage fashion collectors. Sampling of Marlboro Miles offerings.Įnd of Marlboro Miles The major 1998 tobacco settlement was the beginning of the end of this type of advertising for tobacco companies as the real ethical angle of big tobacco’s impact made this type of marketing seem even more outlandish. Marlboro Fuji mountain bike, check the front logo. The Los Angeles Times even tried to report on one of these secretive outings in a piece in 2004 to the dismay of those in attendance. The real diehards could even get invited to group camping outings like the odd video depicted above. Back then, you would save your cigarette pack proofs of purchase and turn that into Marlboro merchandise via the Marlboro Miles catalog. ![]() For example, I recently found the foldable Fuji Marlboro branded mountain bike at my local thrift store. Marlboro was trying to market an active living brand while pushing a product that would ultimately someday, ironically, make you too sick to use the very merchandise it was marketing. The odd choice of trance music in the video is just as fitting as the odd pairing of the rugged outdoor life and cigarette smoking.
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